About
Telling stories
that move us.
I'm Thao — a video director and creative producer. My work centers on turning complex ideas into stories that inform, engage, and inspire — across 20+ years, diverse platforms, and a range of mediums and audiences.
My strength is holding every detail in focus while keeping the team and project moving toward the big picture. I'm a strategic thinker and a hands-on creator — drawn always to the dynamic collaborations that produce work that moves people.
A dual US–Swiss citizen, I've built teams and made work internationally — at Zurich Film Festival, Meta, and BAVC Media — and returned to the San Francisco Bay Area to do work that matters.
Selected Work
01 — Global Production & XFN Excellence
Creative Production
at Meta Scale
Integrated Campaign Delivery
Produced 500+ multimedia assets — social-first video, animation, and infographics — for global programs including Community Accelerator, Learning Labs, and Social Impact Training.
The linked video is a screen recording of the Social Impact Training platform, included to illustrate the type of content I produced at Meta. As all work was created on company equipment, content remains proprietary to Meta and is shared here for reference purposes only.
XFN Navigation
Partnered with Marketing, Legal, and Privacy Review to design approval workflows that reduced friction and met best-in-class standards.
Content Library & Localization
Directed end-to-end localization for 8 markets, ensuring cultural and social relevance. Created content library for distribution to internal and external partners.
Agency & Vendor Management
Served as central point of contact for external production partners, ensuring executional excellence within budget and timeline.
02 — Experiential & Narrative Strategy
Creative Leadership in
International Cinema
Operational Architecture
Scaled a 2-person coordination team into a full production department, overseeing 20+ creatives, vendors, and agency partners.
Complex Program Lifecycle
Led production of 350+ screenings for 150+ films, managing the entire lifecycle from acquisition to live execution.
High-Stakes Stakeholder Management
Managed global filmmaker contracts and produced content for honorary presentations of Arnold Schwarzenegger, Harrison Ford, Diane Keaton, and Hugh Jackman.
Brand Growth
Partnered with IMDb, international film commissions, and YouTube at Google Zurich to expand brand reach through strategic marketing initiatives.
Festival Program Credits
03 — The "Maker" Mentality
Cultivating Creative
Ecosystems
BAM/S
Organizing Committee Member, 2023–2025. Produced marketing strategy and social media assets to cultivate inclusive creative communities.
Roxie Cinema
Program Consultant, 2023–ongoing. Film curation, distribution strategy, and weekly programming advisory for SF's oldest continuously operating cinema.
#MakeItBay
Program Consultant, 2024–present. Programming development and communications for a Bay Area initiative supporting independent creatives and media makers.
BAVC Media
2023–2025. Launched the inaugural PG&E Fellowship and NEA-aligned programming IMAG; produced workflows and brand standards.
International Brand Communications
2016–2021
Produced all English brand communications for a 30,000-visitor international festival.
Independent Producer
Academy Award-winning production house
Produced Lonely Hearts Club. Owned budget and all production logistics.
Apple via Hogarth Worldwide
Content Producer
Southeast Asia · 2018
Localized digital marketing for one of the world's most rigorous brands via global XFN collaboration.
Event Producer & Content Creator
2016–2019
Social media and event content for Cannes Film Finance Forum & Confluence Summit.